Technology moves quickly. We take a closer look at the ideas shaping websites, apps and the way businesses work.
Most landing page forms are built by the person who needs the data, not the person filling it in. The result is a form shaped around your CRM rather than your visitor's patience. We recently trimmed a client's quote-request form from nine fields to four —…
Most sites we audit load two or three custom typefaces — a heading font, a body font, sometimes a monospace accent. Each weight and style is a separate file, and browsers won't render text until the font has downloaded or a swap timeout kicks in. On a…
Most teams building a Xero or Sage hook treat the client's chart of accounts as something you map once during setup and never revisit. You hardcode account codes into your sync logic, ship it, and move on. Then three months later the bookkeeper adds a new…
Most of our clients build web apps targeting urban South African users on decent fibre or LTE. Then they discover their actual users — field workers in Limpopo, shop owners in Lusaka, sales reps driving through the Free State — are regularly dropping to…
Most founders we work with want to launch a free beta first and 'add pricing later.' The logic feels safe: remove friction, get users, prove the concept. But what you actually prove is that people will click around something free. That tells you almost…
Most small studios send a proposal too early. A prospective client describes what they want, you nod along, go away, and write up a scope document based on that single conversation. Then two weeks into the build you discover the 'simple dashboard' actually…
Most small teams start with good intentions: a staging server that mirrors production so you can catch issues before they reach users. Then someone upgrades the database engine on production but not staging, or a new environment variable gets added to the…
Most small teams we work with have pull request templates that are either empty or still have GitHub's default placeholder text. The result: a reviewer opens a diff with forty changed files, no summary of intent, no note about what to test, and no…
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